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How to Select a Floral Designer

When selecting a floral designer for a wedding or special event, meet with at least three florists and do your homework before your meeting.

Provide as much information as you can. Be prepared to discuss your ideas, details about the event, color schemes, flowers that you love, (and any you hate), as well as your budget, etc. Bring along any photos that you have of your dress, the bridesmaids' dresses and any floral designs you like.

How to Pick Florists and Floral Designers

With this information, a good florist should have a clear idea of the event and floral designs, and be able to provide a detailed cost estimate. Even when you've provided all the information that you can, comparing cost estimates may prove difficult.

A true "roses to roses" comparison may not be possible, since each designer will have their own vision of what they will provide, and some designers provide more detailed cost estimates than others. In order to help sort through the proposals and select a floral designer,consider the following:

  • Was the florist willing to spend the time you required during your initial consultation?
  • Was he/she professional, prompt, and courteous?
  • Did he/she listen to your ideas?
  • Did he/she "get it"? And did he/she make suggestions that you liked?
  • Was he/she knowledgeable, for instance did he/she suggest which flowers would be in season?
  • Did he/she have a portfolio of flowers that you loved? If you didn't like anything you saw in their portfolio, chances are you will not like what you see on the day of your event!
  • Were the photos of the designer's actual work?
  • Were they willing to work within your budget?
  • Were they able to provide references?
  • Were they familiar with your event site, and/or willing to visit it prior to your event?
  • Did they provide you with a detailed cost estimate and contract?
  • Are they able to provide all of the services that you require? For instance, can they provide linen rentals, arches, urns, etc.?
  • Will the person that you met with be your contact (and designer) throughout the entire process?
  • Will your florist deliver and set up the flowers? Or, do they use an outside delivery service?
  • How many events will the florist book on the day/weekend of your wedding?
  • Did you enjoy speaking with him/her, and would you feel comfortable working with them?

    • Thinking through these questions should help you to select a floral designer that will create the look you wish to achieve, while working within your budget and providing professional service.

    By Karla Ramirez
    Owner, Karla Ramirez Floral Design, Wilton, CT
    Karla is the owner of Karla Ramirez Floral Design, a floral design studio offering distinctive flowers exclusively for weddings and special events, serving Connecticut and Westchester County, NY.


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